Ownership is your most important ability Empowering Athletes, Elevating Communities: Your Partner in NIL Success and Opportunity. CONTACT US

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NIL Empowerment

The NCAA’s NIL policy has transformed college athletics, but not all athletes can navigate this new landscape. At Equity Innovation, we make NIL benefits accessible to all, regardless of sport, division, or school size, empowering athletes to maximize their potential through financial literacy, education, and event services

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About Us

Maximizing NIL Opportunities

We empower athletes to maximize their NIL potential through financial literacy & access to opportunities.

Equitable
Landscape

We believe in creating a more accessible NIL landscape for all athletes, regardless of their school or sport.

Athlete Representation

Our mission is to represent athletes in a way that maximizes their value while prioritizing their longterm careers and lasting impact.

Empowering Future Athletes

We partner with foundations that fuel the success of tomorrow's athletes.

NIL Landscape Disparities

%
of NIL funding is concentrated within Power 5 conferences
%
of all NIL deals are concentrated in basketball and football programs
$ M
of NIL funding is directed toward Division II, III, NAIA, & NJCAAA
What We Do

Boost Your Brand with Local Athlete Partnerships

Financial Education

Partnering with local athletes connects businesses to the athleteʼs fan base, strengthening brand loyalty and boosting visibility within the local community.

NIL

Businesses can leverage athletes' social media and endorsements to create localized campaigns that resonate with regional audiences, driving foot traffic and boosting…

Networking Mixer

Hosting athlete appearances or exclusive events creates unique opportunities to attract new customers, boost sales, and drive measurable increases in traffic and…

Financial Literacy & Education

We believe in empowering athletes not just during their playing years, but for a lifetime. That’s why we prioritize financial literacy as a crucial component of our mission. We equip athletes with the knowledge and skills needed to make informed financial decisions, manage their finances effectively, and build a secure future beyond the playing field.

Our financial literacy programs are designed to empower athletes to make confident financial decisions, avoid common pitfalls, and build a secure future, both on and off the field

Budgeting and Financial Planning

We teach athletes how to create realistic budgets, track their expenses, and plan for their financial goals, whether it's saving for a down payment on a house, investing for retirement, or managing student loan debt.

Financial Empowerment

We broker introductions for athletes with the financial resources to manage NIL earnings and build long-term financial success with professional advisors.

Careers Beyond Sports

We connect athletes with former college athletes who have built successful careers, offering and mentorship for life after sports.

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